Selected Works

Lumix - AI Productivity Branding

Branding

SaaS

AI

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OVERVIEW

Lumix is an AI-powered search assistant with a bold and modern identity, designed to express speed, clarity, and innovation across digital and physical touchpoints.

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Challenge

Designing Lumix’s identity required balancing a forward-looking AI aesthetic with simplicity and trust. The main challenge was to create a system that feels innovative yet approachable across different use cases.

Solution

By combining clean layouts, bold typography, and adaptable visuals, Lumix achieves a modern look that communicates intelligence without overwhelming users. The result is a versatile identity that feels both cutting-edge and user-friendly.