Selected Works

Saber - AI SaaS Branding

Branding

SaaS

AI

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OVERVIEW

Saber is an AI productivity platform that cuts through everyday clutter with precision, clarity, speed, innovation, intelligence, and modern simplicity to give teams a sharper, smarter, faster, and more efficient way to work.

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Challenge

In a crowded AI and SaaS market, creating a brand that feels innovative and trustworthy is tough. Many platforms use generic visuals, making identities look alike and forgettable. Saber needed a distinct identity that communicates sharpness, clarity, and speed while staying approachable.

Solution

Saber’s branding was built on precision and simplicity, expressed through a bold geometric logo, clean visual system, and a vivid palette of browns and vermilion. This language balances energy and professionalism, helping Saber stand apart. Applied across all touchpoints, the branding reinforces Saber as the sharp edge of productivity.